04.04.2013. Cesena, Italy. Today we’re guests of our friends (Isabella, Alberto) of TECHNOGYM, a manufacturer and world leader of fitness equipment, founded in 1983 by Nero Alessandri (in the photo his first hack squat machine). The new headquarters (Technogym Village) opened in 2012 and are simply impressive: office buildings, show rooms, the Wellness Centre and laboratories. The centre is also the heart of the so-called “Wellness Valley”, including parks, sports facilities and other in this region of the Emilia-Romagna.